Instagram and TikTok algorithms are constantly changing, but in 2025 there was a clear trend: platforms rewarded real interaction and purposeful content.
3 keys to the consider:
- Authenticity over perfection: natural, unscripted videos are gaining more reach.
- Meaningful interaction: comments, shares, and direct messages are worth more than likes.
- Consistency and frequency: posting regularly (without disappearing for weeks) keeps your account active in the algorithm.
How to adapt
- Use relevant hashtags, but don't overdo it (3 to 5 is ideal).
- Always respond to comments.
- Experiment with short, direct formats.
- Post at strategic times based on your audience (not just when you “have time”).
Conclusion
Growth on social media doesn't depend on tricks, but on strategy, consistency, and real connection.
Hispaniverse tip: Focus on building community, not just content.
