If the kit looks like Canva, you lose the brief

Brands decide before they reply. A kit that looks like everyone else’s Canva file does not explain why they should hire you for this room.

We open a one-pager we can forward to a client. We close a twelve-page moodboard with a flag on the cover.

If the kit looks like a template, you lose the brief. Not because design is snobbery. Because the page did not answer the only questions the buyer has.

What they actually need to know

In this order. One page. Maybe two if the case studies earn it.

1. Face. A still that looks like your videos. Not a wedding photo. Not a logo.
2. The line. Niche, city, languages you shoot in. One sentence. “Houston. Bilingual. Weeknight dinners for millennial houses.”
3. Who is already there. Age, city or DMA, language split — from your analytics, not a guess. “62% US, comments in Spanish and English” is useful. “Engaged community” is not.
4. Three outcomes. Not three screenshots of a pretty grid. A save rate. A sold-out link. A comment section that sounds like buying. One is enough if it is real. Three is better.
5. What you do for brands. I post (influence). I deliver the files (UGC). Or both, with two rates.
6. The number. Starting at, or a grid. Dedicated vs UGC vs usage. If you hide the rate behind “let’s hop on a call,” many buyers will not.
7. Turnaround and contact. How fast you can shoot. An email you check.

If any of those is missing, it is not a kit. It is a lookbook.

What we do not need

• A flag, a lion, a gold foil “media kit” cover
• Ten pages of “about me” and a childhood story
• Follower counts as the first line
• Fake testimonials
• Every platform you have ever opened
• A rate of “open to gifted”

Gifted is a job. Put it in a sentence at the bottom if you still take it. Do not make it the offer.

The one-pager we would accept

Header. Your name. The line. City. Photo.

The room. Two or three bullets: who comments, languages, where they live. Pull the numbers from Insights. Round them. Do not invent a DMA you do not have.

Proof. Three boxes:

• “Skin tint, 18k views, 9% saves, comments asking the shade”
• “Salsa brand, code used 400 times in 10 days”
• “Bank series, three parts, watch time 47 seconds on a 50-second cut”

If you have never had a paid job, use organic proof. A sold-out Etsy link. A restaurant that filled up. A cousin who made the recipe. Proof is not a logo strip of brands you DMed once.

The work. Two columns if you do both:

• On my channel: dedicated Reel / TikTok, starting at $X. Spark extra.
• UGC / files: one vertical, organic usage, starting at $Y. Paid usage extra.

How to hire you. Email. Average turnaround. “One round of brand-safety notes included.”

Fill this on our blank page, then Save as PDF: /creator-academy/one-pager

PDF. Or a clean Notion page with a stable URL. Not a Canva link that expires. Not a Google Drive of 40 screenshots.

Make it look like you

Your face, your kitchen, your type. Bilingual on the page if that is how you shoot. A palette stolen from a template is how you look like a thousand other kits.

“Latina creator” is not a kit. The line is the kit. Design is how you keep them from leaving before they read the line.

Before you send it

Read it as if you were us, forwarding to a brand that asked for a food creator in Texas this week.

• Can they say your niche out loud after one glance?
• Can they see a number without a call?
• Can they tell UGC from a post on your channel?
• Would you be proud if this sat next to the work on your profile?

If not, do not attach it. Fix the line and the proof first. Pretty will not save a shrug.

When you apply here, we will look at the same things: niche, city, languages, rate, one proof point. The kit is that, on one page, so a brand can say yes without a meeting.