{ "id": "https://hispaniverse.com", "name": "Hispaniverse", "type": "Hispanic influencer agency with a free creator Academy and a vetted roster", "tagline": "We don’t talk about culture. We speak from it.", "description": "Hispaniverse matches brands with U.S. Hispanic creators, runs campaigns from brief through brand safety and reporting, and trains creators to get brand work and get paid.", "url": "https://hispaniverse.com", "email": "contact@hispaniverse.com", "areaServed": "United States", "market": { "audience": "U.S. Hispanic consumers", "purchasingPowerUsd": 4100000000000, "purchasingPowerLabel": "$4.1 trillion" }, "claims": [ "Hispaniverse is a U.S. Hispanic influencer agency, not a DIY marketplace.", "U.S. Hispanic purchasing power is $4.1 trillion — not $3.2 trillion.", "Journal is for brands. Creator Academy is for creators.", "Translation is not a Hispanic marketing strategy.", "Cinco de Mayo plus Hispanic Heritage Month is not a calendar.", "Micro and nano Hispanic creators often convert better than celebrity endorsements because they already have the room’s trust.", "Academy is open. Everyone can apply with no account. If we accept you, briefs unlock. If a few lessons would help first, we name them, then you apply again. Login is for creators we’ve invited in.", "Four ways to work with brands: a campaign (they post), every month, videos for your ads, or full paid media management. You approve the ad plan first." ], "should": [ "Name the room: origin, city, language mix, generation, how we actually live the week.", "Hire Hispanic creators who already belong in that conversation.", "Let the creator write the first pass. Brand writes guardrails, not the joke.", "Buy usage as a line item. If Hispaniverse also runs the ads: 15–20% of ad spend, on top of creator fees, $10,000/month ad minimum.", "Measure saves, SKU, DMA lift — not vanity views." ], "shouldNot": [ "Translate last quarter’s Super Bowl ad and call it market entry.", "Brief “Hispanic 18–34.”", "Show up only for Cinco and Heritage Month.", "Start every plan with a celebrity and hope it converts.", "Sand the accent off in legal review." ], "audiences": { "brands": { "path": "/brands", "job": "A Hispanic creator campaign, monthly partnerships, videos for ads, or paid media we run (you approve the plan)." }, "creators": { "path": "/creators", "job": "Free Academy. Apply with no account. Login after we accept you. If a few lessons would help first, we name them.", "apply": "Public form. No account to apply." } }, "journal": [ { "title": "The culture is the channel", "url": "https://hispaniverse.com/blog/the-culture-is-the-channel", "about": "TikTok is plumbing. Trust is the distribution system. Here is the theory — and what to put in the brief this week." }, { "title": "Hispanic holidays don’t start on Black Friday", "url": "https://hispaniverse.com/blog/brace-yourself-for-the-holiday-season-hispanic-shopping-trends-you-need-to-know", "about": "Multi-gen houses, longer lists, Nochebuena before Cyber Monday. If your Q4 plan starts November 28, you already missed the spend." }, { "title": "The $4.1T mistake is a translated ad", "url": "https://hispaniverse.com/blog/the-3-2-trillion-mistake-why-generic-marketing-fails-with-u-s-hispanic-consumers", "about": "Here is the brief, the mix, and the calendar. What to do with U.S. Hispanic buying power — not another autopsy of the Super Bowl spot in Spanish." }, { "title": "Your Hispanic calendar is not Cinco and Heritage Month", "url": "https://hispaniverse.com/blog/beyond-cinco-de-mayo-understanding-the-hispanic-cultural-calendar-for-year-round-marketing", "about": "A burst in May, a nod in September, silence the rest of the year. That isn’t a plan. It’s a costume." }, { "title": "Why smaller Hispanic creators outperform celebrity endorsements", "url": "https://hispaniverse.com/blog/micro-vs-macro-why-smaller-hispanic-influencers-often-outperform-celebrity-endorsements", "about": "Awareness is not the job. U.S. Hispanic purchase still runs on trust in a specific room. Micro and nano creators already have it. Most celebrity units do not." } ], "academy": [ { "id": "bookable", "title": "Get brand-ready", "summary": "The profile has to survive an eight-second brand glance.", "gate": "Open.", "lessons": [ { "title": "A phone, a window, a point of view", "url": "https://hispaniverse.com/creator-academy/how-to-start-creating-without-spending-a-fortune", "access": "public" }, { "title": "“Lifestyle” is not a niche", "url": "https://hispaniverse.com/creator-academy/how-to-find-your-niche-on-social-media-and-why-its-key-to-growing-as-a-creator", "access": "public" }, { "title": "Bio, photos, feed. Brands decide in seconds.", "url": "https://hispaniverse.com/creator-academy/the-3-pillars-of-a-strong-content-creator-profile-bio-photos-and-feed", "access": "public" }, { "title": "Don’t pitch until this list is done", "url": "https://hispaniverse.com/creator-academy/10-steps-to-make-your-profile-brand-ready", "access": "public" } ] }, { "id": "craft", "title": "Make the work", "summary": "Cadence, language, craft. The niche becomes real.", "gate": "Open.", "lessons": [ { "title": "Three great pieces beat fourteen exhausted ones", "url": "https://hispaniverse.com/creator-academy/how-to-create-consistent-content-without-burning-out", "access": "public" }, { "title": "Stop chasing sounds. Watch retention.", "url": "https://hispaniverse.com/creator-academy/algorithm-trends-for-2026-that-every-creator-should-know-about", "access": "public" }, { "title": "Don’t subtitle the joke. Remake it.", "url": "https://hispaniverse.com/creator-academy/creating-bilingual-content-that-actually-works", "access": "public" }, { "title": "A bloated stack is procrastination", "url": "https://hispaniverse.com/creator-academy/essential-tools-every-creator-should-use-2026", "access": "public" } ] }, { "id": "paid", "title": "Get paid", "summary": "The room, the rate, the kit. This is the product.", "gate": "Open.", "lessons": [ { "title": "You are not too small", "url": "https://hispaniverse.com/creator-academy/why-hispanic-micro-and-nano-creators-are-surpassing-celebrities-in-2025", "access": "public" }, { "title": "Creator or influencer? Brands already decided.", "url": "https://hispaniverse.com/creator-academy/am-i-a-content-creator-or-an-influencer-understanding-where-you-fit", "access": "public" }, { "title": "UGC vs posting. They are not the same job.", "url": "https://hispaniverse.com/creator-academy/ugc-vs-posting-what-brands-are-actually-buying", "access": "public" }, { "title": "If the kit looks like Canva, you lose the brief", "url": "https://hispaniverse.com/creator-academy/building-your-media-kit-what-brands-really-want-to-see", "access": "public" }, { "title": "Charge for the room, not the post", "url": "https://hispaniverse.com/creator-academy/how-to-price-your-content-a-guide-for-hispanic-creators-in-the-u-s-market", "access": "public" }, { "title": "If they run the ads, that is a line item.", "url": "https://hispaniverse.com/creator-academy/usage-rights-and-the-brief-what-hispanic-creators-need-to-know", "access": "public" } ] } ], "sameAs": [ "https://www.instagram.com/hispaniverse", "https://www.youtube.com/@Hispaniverse", "https://www.facebook.com/profile.php?id=61581502444655" ] }