The world of influencer marketing is changing. Brands are no longer just looking for big celebrities with millions of followers, but authentic, relatable creators with a real community. In 2025, Hispanic micro and nano creators are leading this transformation.
The power of authenticity
Creators with small audiences—between 1,000 and 100,000 followers—have a more direct and trustworthy connection with their audience. It's not about numbers, but about trust and credibility.
In Hispanic communities, this is even more relevant: followers value when a creator shares their culture, language, and real experiences.
Why do brands prefer them?
Brands have discovered that campaigns with micro or nano influencers generate greater engagement, genuine comments, and better conversion rates. In addition, their costs are more affordable, allowing brands to collaborate with several creators instead of just one.
How to take advantage of this trend
If you are a creator, focus on:
- Building a strong community, not just accumulating followers.
- Sharing authentic and purposeful content.
- Collaborating with brands that align with your values.
2026 will be the year of the authentic and culturally connected creator.
Hispaniverse tip: You don't need millions of followers to make an impact, just a community that believes in you.
