Bio, photos, feed. Brands decide in seconds.

Brands and casting teams decide in seconds whether they can put you in front of a client. They are not reading your captions. They are glancing: face, line, nine tiles.

If any of those three is a shrug, they close the tab. You never hear why.

Bio

Who you are, who you speak to, where you live, how to contact you, languages you shoot in.

“Latina creator” is not a bio. “Chicago, bilingual, home cooking + product reviews” is.

Put the niche in the first line. Not after a joke. Not after a row of emojis. The first line is what we paste into a brief.

Link in bio: the kit, or an email you check. Not five link-in-bio tools stacked on a podcast you recorded once.

Photos

A clear face. A still that looks like your videos. One frame of the world you shoot in — kitchen, gym, car, bathroom mirror.

No heavy filter you never use on camera. No sunglasses. No group shot where we have to guess which one is you. No logo.

The still and the videos have to be the same person in the same light. If the photo is a studio headshot and the feed is a dim kitchen, you taught them not to trust either.

Feed

A visitor should understand your niche in nine tiles. Mixed quality and random trends make you look like a hobby. Consistency is the pitch.

If the last nine tiles are: a dance, a sunset, a story time, a recipe, a rant, a haul, two reposts, and a birthday — you do not have a niche. You have a camera roll.

Pin three that belong to the room you named. Hide or archive the ones that fight it. You are not deleting your life. You are making the first screen usable.

The eight-second test

Open your profile as if you were us, forwarding to a brand that asked for a food creator in Texas this week.

• Can they say your niche out loud.
• Can they see your face.
• Can they tell what you would shoot for them.

If not, do not send the kit yet. Fix the first line and the nine tiles. Pretty will not save a shrug.

When you apply here, we open the same three things. Niche, face, feed. Then city, languages, rate, one proof. The profile is the first proof.