Bio, photos, feed. Make the first glance easy.

Brands and casting teams glance first: the line, nine tiles. They are not reading every caption. Let’s make those two things easy.

If either is still a work in progress, they may close the tab. That is not a verdict on you. It is a reason to tighten the first screen.

Bio

Who you are, who you speak to, where you live, how to contact you, languages you shoot in.

“Latina creator” is a start. “Chicago, bilingual, home cooking + product reviews” is a brief we can paste.

Put the niche in the first line. Not after a joke. Not after a row of emojis. The first line is what we paste into a brief.

Link in bio: the kit, or an email you check. Not five link-in-bio tools stacked on a podcast you recorded once.

Stills

Frames from the work you actually post — kitchen, gym, car, the product in a real week.

The stills and the videos have to look like the same job. A studio lookbook next to a dim kitchen feed teaches them not to trust either.

Feed

A visitor should understand your niche in nine tiles. Mixed quality and random trends look like a camera roll. Consistency is the pitch.

If the last nine tiles are: a dance, a sunset, a story time, a recipe, a rant, a haul, two reposts, and a birthday — you have a life. You do not yet have a first screen we can forward. Pin three that belong to the room you named. Hide or archive the ones that fight it. You are not deleting your life. You are making the first screen usable.

A glance test

Open your profile as if you were us, forwarding to a brand that asked for a food creator in Texas this week.

• Can they say your niche out loud.
• Can they tell what you would shoot for them from the first screen.

If not, sit with the first line and the nine tiles before you send a kit. Pretty will wait.

When you apply here, we look at niche, city, languages, rate, one proof. The work is the first proof.